Your retail execution partner in Europe
For US brands, manufacturers and agencies who need their product installed and maintained across European stores — without setting up an entity, hiring crews or managing a contractor in every country. You contract with our Boston office. We execute on the ground in 80+ countries with 1,800+ local teams.
Tell us where you need hands
Which markets, how many locations, what scope — a few lines are enough. We reply within one business day, on US hours. Prefer to talk? +1 857 381 5047.
Who we do this for
Most of our work comes from companies that make something physical and need it to appear, correctly, inside hundreds of stores they do not own:
- Consumer electronics and audio brands — shop-in-shop areas, demo units, brand walls and POS. We run Bose brand spaces and installed Philips across 1,500+ retail locations in Germany, Austria and Switzerland.
- Appliance and hardware manufacturers — Dreame, WMF, Yamaha: display systems, fixtures and product presentation across dealer and retail networks.
- Fashion, sport and beauty brands — adidas, Under Armour, New Balance, NYX, KIKO Milano.
- Agencies and deployment companies who have won a European programme and need execution capacity they do not hold in-house.
Why companies pick us over a contractor per country
- We do not manufacture. We build no furniture, no displays, no fixtures. So we never compete with your supplier or your shopfitter — we install what you supply, under your brand.
- One contract, one point of contact. Not eight vendors in eight countries with eight interpretations of the same drawing.
- Local teams, not a crew flown around Europe. That is what keeps cost and schedule sane across a continent.
- You do not need a European entity. Contract with our US office in Boston; we handle everything downstream.
- Documented per store. Same checklist, same photo sign-off, first store to last.
What we cover
Shop-in-shop build-outs · display and POS installation · fixture and millwork installation · graphics installation (banners, window vinyl) · visual merchandising · lighting and electrical · site surveys and CAD documentation · logistics and warehousing · maintenance and technical support · full general contracting where required.
Work in occupied stores runs outside trading hours or in agreed access windows, to each host retailer’s rules.
And in the other direction
We work the same way inside North America: local teams across all 50 US states and Canada, run from our offices in Boston and San Francisco. If your programme spans both sides of the Atlantic, it stays with one partner. See retail rollout USA.
Planning a European programme? Read our European rollout guide or request a quotation.