FAQ – Retail Installation, Shopfitting & Store Rollout
Frequently Asked Questions
What does World of Retail Services do?
World of Retail Services (WRS) is a shop-in-shop, display and graphics installation and rollout partner. We plan, manage and install retail spaces from the first sketch to the final on-site handover — including shop-in-shop concepts, store rollouts, displays, POS and technology systems, logistics and ongoing maintenance — as a single partner, worldwide. We are a service provider: we don’t manufacture furniture, we deliver the on-site execution.
Which countries and regions do you cover?
WRS coordinates rollouts in 80+ countries from offices in Germany, Burlington, MA and San Francisco, with 1,800+ local teams wherever you need us. We have delivered retail projects in 80+ countries.
What is a shop-in-shop installation?
A shop-in-shop is a dedicated, branded retail area built inside a larger store — for example a brand’s own space within a department store or electronics retailer. WRS installs supplied shop-in-shop fixtures, displays, graphics and technology to approved plans and brand standards, for single stores and multi-location rollouts in the USA and worldwide.
What is a retail or store rollout?
A store rollout is the coordinated, simultaneous deployment of the same retail concept across many locations, regions or countries. WRS manages multinational rollouts end-to-end — planning, logistics, installation and quality control — so brands can launch reliably and on schedule, with one accountable partner.
Which industries do you specialise in?
We are especially strong in consumer electronics, fashion, lingerie, luxury goods, cosmetics and health & beauty, and work with renowned international brands and agencies across these sectors.
What services do you provide?
Our A-to-Z range covers: shop-in-shop and display installations, graphics rollouts, project management, POS and technology systems installation, retail logistics and equipment/furniture storage, maintenance and technical support, site surveys, and visual merchandising.
Which brands have you worked with?
WRS has delivered retail installation and rollout projects for leading brands including adidas, New Balance, Foot Locker, Columbia, Under Armour, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Tom Tailor, Lloyd, Victoria’s Secret, Triumph, MAC Cosmetics, Victoria Beckham Beauty, Douglas, Morphe, NYX, Kiko Milano, L’Occitane, Cartier, Ray-Ban, Luxottica, LEGO, Pop Mart, Philips, Huawei, Dreame, Google, Yamaha, WMF, Groupe SEB, Bose, OPPO, Apollo Optik, McDonald’s, Royal Canin, Aldi, Lidl, Tedi, Rossmann, Thalia, wed2b.
How can I request a quote?
You can request a quotation via our Request a quotation page or contact us directly at info@retail-services.net or +49 551 2887280.
Do you work as a white-label installation partner for shopfitters and fixture manufacturers?
Yes. WRS is the installation partner for fixture, millwork and display manufacturers – we install what you build, under your brand. We absorb rollout peaks and give you instant local teams in markets where you have none.
Can you install shop-in-shop concepts in department stores?
Yes. We install shop-in-shop spaces, brand corners, displays, fixtures, lighting and POS inside department stores and multi-brand retail, working within the host retailer’s access and night-work windows — consistently across countries.
Can you handle a simultaneous multi-country store rollout?
Yes. With 1,800+ local teams we coordinate synchronised openings across Europe, North America, the Middle East and Asia — one contract, one point of contact and the same standard in every market.
Do you manufacture fixtures or only install?
We are a service partner — we don’t manufacture furniture. We plan, install and roll out what brands and shopfitters design and build.
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation