Retail Rollout Europe: retail installation and shop-in-shop rollouts across Europe

World of Retail Services (WRS) is a retail installation company for Europe. We install shop-in-shops, POS displays, fixtures and complete store fit-outs for brands, fixture manufacturers and agencies in 80+ countries – shop-in-shop, display and graphics installation, complete store fit-outs on request – one contract, since 2014.

World of Retail Services is your single, accountable partner for retail rollouts across Europe. From planning — with site surveys where needed — to the final store opening, we plan, coordinate and install shop-in-shop concepts, POS and technology systems and complete store fit-outs — consistently and on time, in every European market. WRS works with 1,800+ local teams and delivers retail rollouts across Europe at scale for the world’s leading brands.

Why leading brands choose WRS for their European rollout

• One accountable partner — one contract, one point of contact across every European market.
• Comprehensive insurance & full compliance — in every country we operate.
• 1,800+ local, multilingual teams — no language, customs or logistics barriers.
• Truly end-to-end — from shop-in-shop and display installation (POS, technology, furniture, logistics & warehousing) to graphics rollouts, with complete store fit-outs on request — backed by site surveys, CAD, project management, quality control and maintenance.

Around 98% of our store openings go live on schedule.

How a European rollout works with us

1. Site survey & CAD, where needed
2. Planning, scheduling & cross-border logistics
3. On-site installation by experienced local teams
4. Quality control & handover
5. Maintenance & technical support

Retail installation services across Europe

One partner for every installation step of a European store programme:

• Shop-in-shop, fixture and POS installation — supplied by the brand or its manufacturer, installed to the approved drawings.
• Store fit-outs — on request, with project-specific specialist trades.
• De-installation & removal (Rückbau) — we dismantle and remove old fixtures, displays and shop-in-shops before or during a rollout. Removed material is recycled in an environmentally responsible way, with a certificate of disposal, or returned to your warehouse or the manufacturer.
• Maintenance — preventive and reactive maintenance, updates and repairs by local technicians after opening.

Shop-in-shop installation in department stores

We install shop-in-shops, brand corners and concessions in department stores and retail chains across Europe. Every install follows the host store’s fit-out manual and access rules, including night, weekend and holiday installs, with one project manager and a photo-documented handover per door.

POS and display installation across Europe

Local WRS teams install POS displays, gondolas, countertop units and retail technology in waves – from a pilot to several hundred stores – on one schedule, with a photo report for every store.

Store fit-out installation in multiple countries

For brands opening or refitting stores in several European countries, WRS installs complete store fit-outs to one standard – installing supplied shop-in-shops, displays and fixtures, with complete store fit-outs on request.

Window and visual merchandising installation

Our teams install window graphics and visual merchandising updates for seasonal campaigns and launches, removing the previous campaign material and documenting every window.

European regions we cover

We install in 80+ countries — across Europe, in all 50 US states and Canada, the Middle East and Asia. Offices: Witzenhausen (Germany), Burlington, MA and San Francisco (USA).