Retail Rollout USA
World of Retail Services is the installation partner, not the manufacturer: we install fixtures, displays, millwork and graphics for producers, agencies, brands and technology providers across the United States and Canada. WRS-managed local teams cover all 50 US states and Canada, coordinated from our offices in Burlington, MA and San Francisco. One contract, one point of contact, one central rollout plan, plus photo reporting and punch lists for every suitable project. WRS deploys union and non-union installation crews across the USA.
Tell us about your rollout
This form is for brands, retailers, producers and agencies that need a retail rollout carried out in the USA. Share locations, scope and timing. It is not an application for installers or suppliers. Prefer to talk? Call our U.S. office on +1 857 381 5047.
Why brands choose WRS for their US rollout
- One accountable partner — one contract, one point of contact across all US markets.
- One central rollout plan — with photo reports and punch lists by location.
- Project-specific readiness — insurance and compliance requirements confirmed before deployment.
- WRS-managed local teams nationwide — scheduled to the agreed scope and access windows.
- Truly end-to-end — from shop-in-shop and display installation (POS, technology, furniture, logistics & warehousing) to graphics rollouts, with complete store fit-outs on request — backed by site surveys, CAD, project management, quality control and maintenance.
How a US rollout works with us
- Site survey & CAD, where needed
- Planning, scheduling & logistics
- On-site installation by local US teams
- Quality control & handover
- Maintenance & technical support
Shop-in-shop installation in US department stores
WRS installs shop-in-shops and brand corners in US department stores and malls, working to each host store’s fit-out rules and access windows. Examples: the New Balance shop-in-shop rollout and nationwide Under Armour shop-in-shop and graphics installation. Our teams work across the US, including Boston, New York, Philadelphia, Chicago, Colorado and Los Angeles.
Details on crews, process and FAQ: shop-in-shop installation USA.
Showroom and brand space installation
Brand showrooms and experience spaces need the same precision as a flagship. WRS delivered the adidas Terrex and Predator showrooms with full general contracting and structural works.
US coverage
We deliver coast to coast across the United States, with our US Headquarters in Burlington, MA and a second office in San Francisco, CA, backed by WRS’s 35,000+ installations in 80+ countries.
Field execution for supplied fixtures, displays, graphics and technology. WRS coordinates local installation teams to the agreed scope.
Your program runs through one plan, one point of contact and documented handover by store. WRS installs to the supplied plans, materials and agreed brand standard. Use WRS for an entire program or to add local capacity for selected regions, waves or store formats.
Delivered in the United States
We are not new to this market. A selection of programs WRS has delivered on U.S. soil:
USA · Nationwide
New Balance
Shop-in-shop rollout nationwide across the U.S., with U.S. logistics coordination.
Read the case study →
USA · store graphics
LEGO
Ongoing upgrades of LEGO Stores across the U.S. — fabric banners and window vinyl graphics, executed to global brand standards.
Read the case study →
USA · shop-in-shop & graphics
Under Armour
Shop-in-shop installation and graphics installation across the United States, executed to brand standard.
Read the case study →
Europe & USA · 50+ installs
Adidas
50+ retail installations across Europe and the USA, including the Adidas Terrex and Predator showrooms — full general contracting and structural works.
Read the case study →
10 Mall Road, Suite 301, Burlington, MA 01803
Additional office in San Francisco, CA. Project delivery across the United States and Canada.
Retail rollouts in the United States — FAQ
Do you cover retail rollouts in all 50 states?
Yes. We have local teams in all 50 US states and Canada. Our US Headquarters is in Burlington, MA, with a second office in San Francisco, and we mobilise local installation teams in each market rather than flying one crew around the country. That is how we run nationwide programs such as the Under Armour shop-in-shop and graphics installation work and the ongoing LEGO store upgrades.
How do you plan a store chain rollout across multiple states?
A multi-state rollout is a scheduling problem before it is an installation problem. We start from the store list and build one master schedule that accounts for travel zones, local trade hours, mall and landlord access rules and delivery windows, then group stores into regional waves so crews move efficiently. Fixtures, millwork and graphics are staged through our logistics chain to arrive per store, not per program, and each site is signed off against the same punch list before the wave closes.
Do you install fixtures, millwork and graphics as part of a U.S. rollout?
Yes — fixture installation, millwork, shop-in-shop build-outs, display and POS installation, quality control and snagging, plus graphics installation such as fabric banners and window vinyl. WRS installs project-supplied fixtures, millwork, displays and graphics. Our role is on-site execution to the agreed plans, materials and brand standard.
Can you work overnight or outside trading hours during a store remodel?
Yes, when required by the project. Teams can work outside trading hours, overnight or during agreed access windows, so the store can keep operating. Our local teams work to the host retailer’s access, security and safety requirements — the same way we run recurring campaign changes across large store estates.
Who is my point of contact in the United States?
One accountable project manager for the whole program, reachable on U.S. hours. Our US Headquarters is at 10 Mall Road, Suite 301, Burlington, MA 01803, phone +1 857 381 5047. You get a single contract and a single point of contact for the entire rollout — not a different subcontractor in every state.
Do you install a brand’s own fixtures across many US stores?
Yes. Producers and agencies ship the fixtures. WRS receives, installs, and commissions them across US sites. WRS is the installation partner, not the manufacturer.
Can one contract cover a multi-state rollout for producers and agencies?
Yes. One specification, one schedule, one project manager for every US location in the program — coordinated from our offices in Burlington, MA and San Francisco.
Do you work with union labor?
Yes — we deploy union and non-union crews depending on venue, mall and city requirements, across all 50 states and Canada.
US guides & services: How to plan a U.S. retail rollout · Fixture & millwork · Graphics installation · Store remodels · Merchandising resets · Second-source partner. US cases: New Balance · LEGO · Under Armour · adidas. Request a quote via the form above or request-quotation. Parent: Global Rollout
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation
Brands we work with worldwide
One partner for Europe and the USA — a selection of brands World of Retail Services has delivered retail installation and rollout projects for: adidas, New Balance, Under Armour, LEGO, Foot Locker, Columbia, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Victoria’s Secret, Victoria Beckham Beauty, MAC Cosmetics, NYX, L’Occitane, Cartier, Ray-Ban, Pop Mart, Philips, Bose, Google, Yamaha. See our case studies.
For graphics-only waves, see WRS retail graphics installation across all 50 states and Canada. Retail graphics installation USA.