Retail Rollout USA
World of Retail Services is the partner that puts your product into stores across America. We work for brands, manufacturers, agencies and deployment companies — consumer electronics and audio, appliances, fashion, sport and beauty — installing shop-in-shop areas, displays, POS and technology systems, fixtures and graphics in retail locations you do not own. Local teams in all 50 US states and Canada, run from our offices in Boston and San Francisco. One contract, one point of contact, the same standard in every store.
Tell us about your rollout
A few lines are enough — we reply within one business day. Prefer to talk? Call our U.S. office on +1 857 381 5047.
Why brands choose WRS for their US rollout
- One accountable partner — one contract, one point of contact across all US markets.
- 98% on-time store openings — launch dates met, every time.
- Comprehensive insurance & full compliance — in every state we operate.
- Local teams nationwide — time-zone aligned, fast-track installation programs.
- Truly end-to-end — from fixture & shop-in-shop rollouts (display & POS installation, technology, furniture, logistics & warehousing) to turnkey general contracting (drywall, flooring, electrical, HVAC and plumbing) — backed by site surveys, CAD, project management, quality control and maintenance.
How a US rollout works with us
- Site survey & CAD documentation
- Planning, scheduling & logistics
- On-site installation by local US teams
- Quality control & handover
- Maintenance & technical support
US coverage
We deliver coast to coast across the United States, with head offices in Boston, MA and San Francisco, CA, backed by our European headquarters and 12,000+ sites of global track record.
We do not manufacture anything. No furniture, no displays, no fixtures, no graphics.
That means we never compete with your supplier, your shopfitter or your own production. You supply the product; we install it under your brand, to your documented standard, and hand back photo sign-off per store. It is the reason fixture manufacturers, display producers and technology vendors hand us their programmes instead of giving them to an installer who also builds.
Delivered in the United States
We are not new to this market. A selection of programs WRS has delivered on U.S. soil:
Ongoing upgrades of LEGO Stores across the U.S. since 2023 — fabric banners and window vinyl graphics, executed to global brand standards.
Read the case study →Shop-in-shop rollout across the U.S. — New York, Boston, Philadelphia, Baltimore and Chicago, with U.S. logistics coordination.
Read the case study →Nationwide shop-in-shop installation and graphics installation across the United States, executed to brand standard.
Read the case study →50+ retail installations across Europe and the USA, including the Adidas Terrex and Predator showrooms — full general contracting and structural works.
Read the case study →U.S. head office: 10 Mall Road, Suite 301, Burlington, MA 01803 · +1 857 381 5047 · additional office in San Francisco, CA. Project delivery across the United States and Canada.
Retail rollouts in the United States — FAQ
Do you cover retail rollouts in all 50 states?
Yes. We have local teams in all 50 US states and Canada. Our U.S. head office is in Burlington, Massachusetts (Boston), with an additional office in San Francisco, and we mobilise local installation teams in each market rather than flying one crew around the country. That is how we run nationwide programs such as the Under Armour shop-in-shop and graphics installation work and the ongoing LEGO store upgrades.
How do you plan a store chain rollout across multiple states?
A multi-state rollout is a scheduling problem before it is an installation problem. We start from the store list and build one master schedule that accounts for travel zones, local trade hours, mall and landlord access rules and delivery windows, then group stores into regional waves so crews move efficiently. Fixtures, millwork and graphics are staged through our logistics chain to arrive per store, not per program, and each site is signed off against the same punch list before the wave closes.
Do you install fixtures, millwork and graphics as part of a U.S. rollout?
Yes — fixture installation, millwork, shop-in-shop build-outs, display and POS installation, lighting and electrical work, plus graphics installation such as fabric banners and window vinyl. WRS is a pure service provider: we do not manufacture furniture, so we never compete with your shopfitter or fixture supplier. We install what you or your manufacturer supply, under your brand standard.
Can you work overnight or outside trading hours during a store remodel?
Yes. Most remodels, resets and shop-in-shop installations in occupied stores are carried out outside trading hours, overnight or during agreed access windows, so the store keeps selling. Our local teams work to the host retailer’s access, security and safety requirements — the same way we run recurring campaign changes across large store estates.
Who is my point of contact in the United States?
One accountable project manager for the whole program, reachable on U.S. hours. Our U.S. office is at 10 Mall Road, Suite 301, Burlington, MA 01803, phone +1 857 381 5047. You get a single contract and a single point of contact for the entire rollout — not a different subcontractor in every state.
See also: Retail Rollout Europe · Global Rollout · How to plan a U.S. retail rollout · Fixture & millwork installation · Store remodels · Merchandising resets · Second-source installation partner
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation
Brands we work with on both sides of the Atlantic
One partner for Europe and the USA — a selection of brands World of Retail Services has delivered retail installation and rollout projects for: adidas, New Balance, Under Armour, LEGO, Foot Locker, Columbia, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Victoria’s Secret, Victoria Beckham Beauty, MAC Cosmetics, NYX, L’Occitane, Cartier, Ray-Ban, Pop Mart, Philips, Bose, Google, Yamaha. See our case studies.