Global Retail Rollout & Brand Installation
One partner for global retail rollout and brand installation
World of Retail Services (WRS) is your single, accountable partner for international retail rollouts and brand installation — from the first sketch to the final on-site install. We plan, manage and execute retail spaces across Europe, the Americas, the Middle East and Asia, so your concept launches reliably and consistently in every market.
Turnkey retail execution, end to end
We deliver two clearly distinct services under one roof: fixture & shop-in-shop rollouts (display & POS installation, technology, furniture, visual merchandising, logistics & warehousing) — and, as a turnkey general contractor, complete interior fit-out (drywall, flooring, electrical, HVAC, plumbing). Plus site surveys, CAD, project management and maintenance — one contract, one point of contact, full responsibility for the result.
Why leading brands choose WRS
- Since 2014 — 12+ years delivering POS and retail installation projects for international brands
- 12,000+ sites delivered across 80+ countries, supported by 1,800+ local teams
- Own offices in Germany (Witzenhausen), Boston and San Francisco, plus local teams across Europe, the Americas, the Middle East and Asia
- Particular strength in consumer electronics, fashion, lingerie, luxury goods, cosmetics and health & beauty
Trusted by leading brands
adidas, New Balance, Foot Locker, Columbia, Under Armour, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Tom Tailor, Lloyd, Victoria’s Secret, Triumph, MAC Cosmetics, Douglas, Morphe, NYX, Kiko Milano, L’Occitane, Cartier, Ray-Ban, Luxottica, LEGO, Pop Mart, Philips, Huawei, Dreame, Google, Yamaha, WMF, Groupe SEB, Bose, OPPO, Apollo Optik, McDonald’s, Royal Canin, Aldi, Lidl, Tedi, Rossmann, Thalia.
How a rollout works with us
- Site survey and CAD documentation
- Planning, scheduling and logistics
- On-site installation by experienced local teams
- Quality control and handover
- Maintenance and technical support
Planning an international store rollout or brand installation? Request a quotation, explore our case studies or see all services.
Rollout coverage by region
Explore our local installation teams and rollout capacity by region:
Global retail rollout — FAQ
What does a retail service partner do?
A retail service partner takes over the execution side of your store programme: site survey and CAD documentation, planning, scheduling and logistics, on-site installation by local teams, quality control and handover, plus maintenance afterwards. WRS covers all of it under one contract — fixture and shop-in-shop rollouts as well as turnkey general contracting — so you manage one accountable partner instead of coordinating separate trades in every country.
Can you install retail technology and displays as part of a rollout?
Yes. Display and POS installation, retail technology, furniture and visual merchandising are core parts of our rollouts. Whether it is a single shop-in-shop fixture or a display rollout across several hundred stores, our local teams handle delivery, assembly, installation and packaging disposal, and document every site for sign-off — so the same brand standard is visible in each location.
Do you handle logistics, warehousing and in-store merchandising too?
Yes — warehousing, distribution to each store and in-store merchandising belong to the same scope. We consolidate fixtures and materials in our warehouses, schedule deliveries to match each installation slot, and have local teams merchandise the finished space. Goods, installers and opening dates stay in sync across markets, with one project manager as your point of contact.
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation · Multi-Site Rollout & New Store Setup