Global Retail Rollout & Brand Installation
One partner for global retail rollout and brand installation
World of Retail Services (WRS) is your single, accountable partner for international retail rollouts and brand installation — from the first sketch to the final on-site install. We plan, manage and execute retail spaces across Europe, the Americas, the Middle East and Asia, so your concept launches reliably and consistently in every market. WRS has delivered 35,000+ installations in 80+ countries.
Shop-in-shop, display & graphics execution, end to end
Our core services: shop-in-shop, display & fixture rollouts (display & POS installation, technology, furniture, visual merchandising, logistics & warehousing) — plus graphics rollouts; complete store fit-outs with project-specific specialist trades on request. Plus site surveys, CAD, project management and maintenance — one contract, one point of contact, full responsibility for the result.
Why leading brands choose WRS
- Since 2014 — 12+ years delivering POS and retail installation projects for international brands
- 35,000+ installations delivered across 80+ countries, supported by 1,800+ local teams
- Own offices in Germany (Witzenhausen), Burlington, MA and San Francisco, plus local teams across Europe, the Americas, the Middle East and Asia
- Particular strength in consumer electronics, fashion, lingerie, luxury goods, cosmetics and health & beauty
Trusted by leading brands
adidas, New Balance, Foot Locker, Columbia, Under Armour, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Tom Tailor, Lloyd, Victoria’s Secret, Triumph, MAC Cosmetics, Douglas, Morphe, NYX, Kiko Milano, L’Occitane, Cartier, Ray-Ban, Luxottica, LEGO, Pop Mart, Philips, Huawei, Dreame, Google, Yamaha, WMF, Groupe SEB, Bose, OPPO, Apollo Optik, McDonald’s, Royal Canin, Aldi, Lidl, Tedi, Rossmann, Thalia.
Product launch display rollouts across thousands of stores
For product launches, WRS installs countertop units, gondolas and shop-in-shop displays in waves across markets – pilot, kitting, local install teams, photo proof per store – with 35,000+ installations delivered in 80+ countries.
Dismantle, removal and recycling
De-installation & removal (Rückbau) — we dismantle and remove old fixtures, displays and shop-in-shops before or during a rollout. Removed material is recycled in an environmentally responsible way, with a certificate of disposal, or returned to your warehouse or the manufacturer.
How a rollout works with us
- Site survey and CAD documentation
- Planning, scheduling and logistics
- On-site installation by experienced local teams
- Quality control and handover
- Maintenance and technical support
Planning an international store rollout or brand installation? Request a quotation, explore our case studies or see all services.
Rollout coverage by region
Explore our local installation teams and rollout capacity by region:
Global retail rollout — FAQ
What does a retail service partner do?
A retail service partner takes over the execution side of your store programme: site survey and CAD documentation, planning, scheduling and logistics, on-site installation by local teams, quality control and handover, plus maintenance afterwards. WRS covers all of it under one contract — shop-in-shop, display and graphics rollouts, with complete store fit-outs on request — so you manage one accountable partner instead of coordinating separate trades in every country.
Can you install retail technology and displays as part of a rollout?
Yes. Display and POS installation, retail technology, furniture and visual merchandising are core parts of our rollouts. Whether it is a single shop-in-shop fixture or a display rollout across several hundred stores, our local teams handle delivery, assembly, installation and packaging disposal, and document every site for sign-off — so the same brand standard is visible in each location.
Do you handle logistics, warehousing and in-store merchandising too?
Yes — warehousing, distribution to each store and in-store merchandising belong to the same scope. We consolidate fixtures and materials in our warehouses, schedule deliveries to match each installation slot, and have local teams merchandise the finished space. Goods, installers and opening dates stay in sync across markets, with one project manager as your point of contact.
Can you roll out launch displays in several countries at the same time?
Yes. For product launches we install displays in waves across several countries in parallel – pilot store, kitting, local install teams in each market and photo proof per store – on one schedule with one project manager. Night, weekend and holiday installs are possible in every market.
Do you dismantle and remove displays after a campaign?
Yes. Before or during a rollout our teams dismantle and remove old fixtures, displays and shop-in-shops. The material is then recycled in an environmentally responsible way, with a certificate of disposal, or returned to your warehouse or the manufacturer.
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation · Multi-Site Rollout & New Store Setup