Under Armour — nationwide US shop-in-shop & graphics, store fit-outs in Europe

World of Retail Services supports Under Armour in every market: nationwide shop-in-shop and graphics installation in the United States, and general contracting for major retail projects in Europe.

Shop-in-shop and graphics installation across the United States

In the U.S., WRS coordinates shop-in-shop build-outs and brand graphics — vinyl, backers, lightboxes and related in-store visuals — through local teams under one accountable partner. Centrally coordinated, locally executed, nationwide coverage. Same operating model as WRS U.S. programs for LEGO store graphics and New Balance multi-city shop-in-shop — the same WRS standard, local teams in every market.

Store fit-out projects in Europe (Paris · Las Palmas)

In Europe, delivered work includes the main showroom in Paris and a large retail store in Las Palmas, Spain — general contracting and end-to-end project management, all trades on site, fit-out and installation.

Scope of work

• USA: shop-in-shop installation nationwide · graphics (vinyl, backers, lightboxes, in-store visuals)
• Europe: general contracting and end-to-end project management
• Coordination and execution of all trades on site
• Fit-out and installation of the retail space
• Showroom and large-format store projects (Paris · Las Palmas)

The same WRS standard in every market

European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. Ideal if you already know WRS from EU fit-out work and need the same quality on U.S. doors. You (or your production partner) supply the fixtures and approved graphics; WRS installs.