Under Armour
General contractor Europe · Shop-in-shop & graphics USA
Installation & rollout partner
98% on-time openings
Fully insured · local teams
General contractor in Europe · shop-in-shop and graphics installation across the United States
World of Retail Services supports Under Armour on both sides of the Atlantic. In Europe we act as general contractor for major retail projects — including the main showroom in Paris and a large retail store in Las Palmas, Spain. In the United States we work nationwide, delivering shop-in-shop installations and graphics installation across the store estate. Further projects are already in the pipeline.


Scope of work
- General contracting and end-to-end project management
- Coordination and execution of all trades on site
- Fit-out and installation of the retail space
- Showroom and large-format store projects
- Shop-in-shop installation across the United States — nationwide coverage
- Graphics installation — brand graphics and in-store visuals, executed to brand standard
Nationwide delivery in the United States
For Under Armour we cover the entire United States — shop-in-shop build-outs and graphics installation, coordinated centrally and executed by local teams in each market. That is the same model behind our LEGO store upgrade program and the New Balance shop-in-shop rollout: one accountable partner, the same standard in every location.
Planning a nationwide shop-in-shop or graphics program in the U.S.? See our U.S. rollout services or request a quotation.