New Balance — ongoing US shop-in-shop partner, not a one-wave story
World of Retail Services is an ongoing U.S. installation partner for New Balance shop-in-shop programs nationwide across the USA.
7 stores · 5 cities · 3 nights · Nationwide, USA · Nordstrom SIS · Snipes · multi-wave US programs
Shop-in-shop · footwear · US
Ongoing install & rollout partner
Nationwide, USA
Fully insured · local teams
Ongoing U.S. partner — multi-city speed, multi-wave programs
World of Retail Services is an ongoing U.S. installation partner for New Balance shop-in-shop programs — not a single Black Friday rollout. A published wave put seven New Balance shop-in-shops live across five U.S. cities in three nights, with illuminated brand walls, footwear and apparel fixtures, digital displays and night-time installs.
Beyond that first published set, WRS has executed New Balance shop-in-shop work in Nordstrom environments and at Snipes doors, with continued multi-wave U.S. programs.
Production partners air-freight furniture concepts; WRS coordinates U.S. distribution and installs on site under one accountable contract — the same WRS standard in every market, coordinated from our offices in Burlington, MA and San Francisco.

Scope of work
- Published wave: full installation across 7 stores in 5 US cities in 3 nights
- Nordstrom shop-in-shop environments and Snipes US doors — continued multi-wave programs
- Illuminated New Balance brand wall, footwear walls and apparel fixtures
- Digital displays and lighting
- Coordination of distribution to all locations · night-time installs


The same WRS standard in every market
European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. WRS delivers that: the same WRS standard in every market, coordinated from our offices in Burlington, MA and San Francisco, one contract, photo punch lists, night and trading-hour installs. You (or your production partner) supply the fixtures and approved graphics; WRS installs.
Planning New Balance or sports-retail SIS across US doors? Send locations + scope — multi-city nights welcome.
Retail rollout USA → · +1 857 381 5047 · Burlington, MA & San Francisco
Same US model as LEGO upgrades · Under Armour graphics · adidas Snipes SIS
One partner in every market
WRS has delivered 35,000+ installations in 80+ countries with 1,800+ teams. Brands hire us as general contractor for the full rollout. Shopfitters bring us in to install their work. Same teams, same standard, one accountable partner.
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