New Balance Shop-in-Shop & Retail Installations (US)
Shop-in-shop · footwear · US
Installation & rollout partner
98% on-time openings
Fully insured · local teams
New Balance: 7 stores · 5 US cities · 3 nights
Full retail installation · New York, Boston, Philadelphia, Baltimore & Chicago
World of Retail Services handled the full installation of New Balance shop-in-shops across the United States — 7 stores in 5 cities (New York, Boston, Philadelphia, Baltimore and Chicago), all completed within just three nights. The furniture concept was produced and air-freighted to the US by our partner; WRS coordinated the distribution and executed the on-site installation at every location, on schedule.

Scope of work
- Full installation across 7 stores in 5 US cities
- Illuminated New Balance brand wall, footwear walls and apparel fixtures
- Digital displays and lighting
- Coordination of distribution to all locations
- Night-time installs — all stores live within three nights


After projects with adidas, Under Armour and New Balance, WRS is a proven partner for fast, multi-site sports-retail rollouts. Request a quotation.
Planning a nationwide program? See our retail rollout services across the USA · more U.S. work: LEGO store upgrades · Under Armour shop-in-shop & graphics · Adidas
The same partner on both sides of the Atlantic
WRS delivers programs like this one in the United States and Canada through World of Retail Services Inc. (Burlington, MA) and across Europe, the Middle East and Asia through World of Retail Services GmbH — 35,000+ installations in 80+ countries, one accountable partner. We are a pure service provider: we install what brands and shopfitters build and never compete with your fixture supplier.
Retail rollout services USA · Second-source installation partner USA · Request a comparison quote