New Balance — ongoing US shop-in-shop partner, not a one-wave story
7 stores · 5 cities · 3 nights (NY, Boston, Philly, Baltimore, Chicago) · Nordstrom SIS · Snipes · multi-wave US programs
Shop-in-shop · footwear · US
Ongoing install & rollout partner
98% on-time openings
Fully insured · local teams
Ongoing U.S. partner — multi-city speed, multi-wave programs
World of Retail Services is an ongoing U.S. installation partner for New Balance shop-in-shop programs — not a single Black Friday rollout. A published wave put seven New Balance shop-in-shops live across five cities — New York, Boston, Philadelphia, Baltimore and Chicago — in three nights, with illuminated brand walls, footwear and apparel fixtures, digital displays and night-time installs.
Beyond that first published set, WRS has executed New Balance shop-in-shop work in Nordstrom environments and at Snipes doors, with continued multi-wave U.S. programs. Snipes is one more U.S. retail context alongside the 7/5/3 wave and Nordstrom SIS — the frame stays ongoing partner, not a single-retailer case.
Production partners air-freight furniture concepts; WRS coordinates U.S. distribution and installs on site under one accountable contract — European-grade quality, nationwide crew coverage from Burlington, MA (Boston) and San Francisco.
Scope of work
- Published wave: full installation across 7 stores in 5 US cities in 3 nights
- Nordstrom shop-in-shop environments and Snipes US doors — continued multi-wave programs
- Illuminated New Balance brand wall, footwear walls and apparel fixtures
- Digital displays and lighting
- Coordination of distribution to all locations · night-time installs
European quality · US coverage · one accountable partner
European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. WRS delivers that: European-grade workmanship, nationwide U.S. crew coverage from Burlington, MA (Boston) and San Francisco, one contract, photo punch lists, night and trading-hour installs. You (or your production partner) supply the fixtures and approved graphics; WRS installs.
Planning New Balance or sports-retail SIS across US doors? Send locations + scope — multi-city nights welcome.
Retail rollout USA → · +1 857 381 5047 · Burlington, MA
Same US model as LEGO upgrades · Under Armour graphics · adidas Snipes SIS
The same partner on both sides of the Atlantic
WRS delivers programs like this one in the United States and Canada through World of Retail Services Inc. (Burlington, MA) and across Europe, the Middle East and Asia through World of Retail Services GmbH — 35,000+ installations in 80+ countries, one accountable partner. We are a pure service provider: we install what brands and shopfitters build and never compete with your fixture supplier.
Retail rollout services USA · Second-source installation partner USA · Request a comparison quote