NYX Professional Makeup Shop-in-Shop
Shop-in-shop · beauty retail
Installation & rollout partner
98% on-time openings
Fully insured · local teams
NYX Professional Makeup: shop-in-shop installations
Brand-corner & shop-in-shop fit-out · beauty retail
World of Retail Services builds and installs NYX Professional Makeup shop-in-shops and brand corners in beauty and cosmetics retail — from fixtures to the illuminated brand wall, handed over ready to sell.

Scope of work
- Shop-in-shop construction and fixture installation
- Illuminated NYX brand wall and signage
- Gondolas, wall bays and product displays
- Lighting and digital “What’s New” feature zones
- Merchandising and on-site coordination


Planning a beauty shop-in-shop rollout? Request a quotation.
Running this program in the United States
This project was delivered in Europe by World of Retail Services GmbH. The same scope — planning, fixture and graphics installation, store rollout coordination, quality control and after-care — is available in the United States and Canada through World of Retail Services Inc. (Burlington, MA), with local, insured installation teams in all 50 states. One contract, one US point of contact, the same documented brand standard from the first store to the last.
US programs we have delivered: LEGO (store upgrades nationwide since 2023), Under Armour (shop-in-shop and graphics), New Balance (New York, Boston, Philadelphia, Baltimore, Chicago) and adidas (Europe and USA).
Retail rollout services USA · Second-source installation partner USA · Request a comparison quote