Shop-in-shop · Display · Retail graphics installation

Shop-in-shop installation across the USA and Canada

German standards, local US crews.

Shop-in-shops, displays and retail graphics installed in all 50 US states and Canada. Union and non-union crews, as each venue requires.

Send your store list and scope See US shop-in-shop projects

Prefer to talk? Call our US office: +1 857 381 5047

WRS: 35,000+ installations · 1,800+ local teams · All 50 US states + Canada · Union and non-union crews · Since 2014 · 80+ countries

Insured, accountable and ready for your contract

WRS carries a high level of liability coverage for retail installation work in the United States. A certificate of insurance with the current limits is available on request.

Certificate of insurance on requestWe issue certificates for brands, landlords and mall management. Additional insured status on a primary and non-contributory basis and a waiver of subrogation are available where your contract requires them.

One project manager for the whole programWRS manages every program as your single point of contact, from site survey and scheduling to installation, documentation and punch list.

General contractor when you need oneIn the United States, WRS can act as general contractor and hold one contract for the full installation scope. Permits, landlord rules and site requirements are confirmed with you and the property before the first crew arrives.

Long-standing local crewsOur installations are carried out by long-standing local subcontractor crews who know our standards and documentation.

Request a COI or a quote →

Tell us the store list and any insurance requirements, and we will include them in our proposal.

World of Retail Services (WRS) is a shop-in-shop installation partner for brands, manufacturers, agencies and display and fixture companies in the United States and Canada. We install shop-in-shops, displays and retail graphics in department stores, malls and multi-brand retail in all 50 states and Canada. Local WRS teams do the installs. US programs are run from our US headquarters in Burlington, Massachusetts, and our San Francisco office. Our parent operations are in Witzenhausen, Germany. Since 2014, WRS has installed retail projects in 80+ countries.

Who it’s for

Brands and retailers. Retail, trade-marketing and store-development teams launching or refreshing shop-in-shops and brand corners in host stores, one door or a whole fleet. One contact, one plan and one standard in every store.
Fixture and display manufacturers. You build the shop-in-shop or display, and we install it in the store. Your approved product goes in to your drawings and spec in every US location. You don’t need your own field crew in each state.
Retail and experiential agencies. You own the concept and the client. We handle store-level installation for launches, campaign changeovers and multi-store waves, and report back to you store by store.
Shopfitters and display/fixture firms. Need installation capacity in the US or Canada for a project you’ve won? Local WRS teams install your work to your standard in the markets you need. See installation partner for shopfitters.

What we install

Shop-in-shops and brand corners in department stores, malls and multi-brand retail: walls, gondolas, counters, lightboxes, branded flooring zones and signage as supplied
Retail displays and fixtures: freestanding and wall displays, product presentation, demo stations (see retail fixture & millwork installation USA)
Retail graphics: window vinyl, fabric/SEG banners and frames, in-store and campaign graphics (see retail graphics installation USA)
Rollouts and refreshes: new openings, relocations, campaign and seasonal changeovers across many stores
Combined installs: fixtures and graphics installed in the same visit to save a trip

You supply approved materials and specs, and we install them.

How a US shop-in-shop rollout works

Send your store list and scope. Addresses, what goes into each store (shop-in-shop, displays, graphics), drawings or specs and target dates. A spreadsheet is fine.
We review and plan. We check drawings against each store’s requirements: host-store rules, access and delivery windows, and whether the venue needs union or non-union crews. Site surveys only where they’re needed, for example when drawings may not match the building, ceilings are tight, or power or access is unclear.
We schedule by region and wave. Install dates follow your production and delivery dates. Local WRS teams are booked for each location, after hours or during trading hours as the host store allows.
Local teams install to spec. Every store is built to the drawing and brand standard, and you have one WRS point of contact for the whole program.
Every store is documented. Each location gets a photo report and punch list, and open items are tracked until they’re closed.

Union and non-union crews

Union or non-union: we staff what the venue requires. Some malls, department stores and markets in the US require union labor for installation, while others don’t. WRS deploys union and non-union installation crews in the USA. Tell us the requirement for each location (or ask us to check it with the host store), and we plan the right crew for each store in the same rollout.

US shop-in-shop projects

USA

New Balance

7 shop-in-shops in 5 US cities in 3 nights, and the program keeps going. Ongoing US installation partner, with continued installs at Nordstrom and Snipes.

Read the New Balance case →

USA

LEGO

LEGO store graphics across the US since 2023. Ongoing store upgrades with fabric banners, window vinyl and Pokémon campaign graphics in Bloomington, MN.

Read the LEGO case →

USAEurope

adidas

adidas shop-in-shops in Snipes stores across several states. Part of 50+ adidas installations in Europe and the US.

Read the adidas case →

USAEurope

Under Armour

Under Armour shop-in-shops and graphics in stores across the US.

Read the Under Armour case →

Need scale? WRS has rolled out Philips displays and shop-in-shops at 5,000+ retail locations. Philips case →

All case studies →

Send your store list and scope

For brands, retailers, manufacturers, agencies and display and fixture companies that need shop-in-shops, displays or graphics installed in the US or Canada. You supply approved materials and specs, and we install them. (This is not an application form for installers.)

What is this request?

Full name

Work email*

Company

Tell us the locations and timing for your project.

Number of locations

WRS is installation and rollout execution only. Clients, agencies, or producers supply approved materials and specs. We do not manufacture or print.

Who supplies fixtures / graphics / materials?

What do you need? (optional)

How did you find us?

Please specify

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Prefer to talk? US office: +1 857 381 5047 · US Headquarters: 10 Mall Road, Suite 301, Burlington, MA 01803

FAQ: shop-in-shop installation in the USA

Who installs shop-in-shops across the USA?

World of Retail Services (WRS) installs shop-in-shops, displays and retail graphics in all 50 US states and Canada for brands, manufacturers, agencies and display and fixture companies. Local WRS teams do the installs, and US work is coordinated from the US headquarters in Burlington, Massachusetts, and our San Francisco office.

Does WRS work with union crews?

Yes. WRS deploys union and non-union installation crews in the USA, as each venue, mall or host store requires. Different stores in the same rollout can have different crew requirements.

Can WRS install a shop-in-shop built by another manufacturer?

Yes. WRS is an installation partner and does not manufacture. Brands, fixture and display manufacturers and agencies supply the approved shop-in-shop, fixtures and graphics, and local WRS teams install them to the drawings and brand standard.

Does every shop-in-shop installation need a site survey?

No. WRS recommends a site survey only when it is needed, for example when drawings may not match the building, ceilings are tight, or power or access is unclear. In other cases installation is planned from your drawings and store details.

Does WRS install shop-in-shops in Canada?

Yes. WRS covers all 50 US states plus Canada, so one partner can run a North American shop-in-shop rollout.

Which brands has WRS installed shop-in-shops for in the US?

In the US, WRS installed 7 New Balance shop-in-shops in 5 cities in 3 nights and continues to install for New Balance at Nordstrom and Snipes. WRS also installs adidas shop-in-shops in Snipes stores across several states, Under Armour shop-in-shops and graphics in stores across the US, and LEGO store graphics across the US since 2023.

How do I get a quote for a US shop-in-shop rollout?

Send WRS your store list, the scope for each store (shop-in-shop, displays, graphics), drawings or specs and your target dates. WRS replies with a scoped installation quote. You can also call the US office at +1 857 381 5047.

Can WRS provide a certificate of insurance?

Yes. We issue a certificate of insurance on request for brands, landlords and mall management, including additional insured status where your contract requires it.

Can WRS act as general contractor in the United States?

Yes. WRS manages every program as project manager and can act as general contractor for the full installation scope. Permits and site requirements are confirmed before installation starts.

More for US programs: Retail rollout USA · Retail fixture & millwork installation USA · Retail graphics installation USA · Second-source installation partner USA · How to plan a US retail rollout · Installation partner for shopfitters · Shop-in-shop installation worldwide (80+ countries) · Request a quotation