LEGO — ongoing US store graphics since 2023, including Pokémon in Bloomington, MN

World of Retail Services has run ongoing LEGO store graphics upgrades across the United States since 2023, including fabric banners and window vinyl to global brand standards (including Pokémon in Bloomington, MN).

Banners · window vinyl · live stores · Bloomington, MN, USA · brand standards

Ongoing U.S. store graphics since 2023

Since 2023, World of Retail Services has run an ongoing upgrade program across LEGO Stores in the United States — fabric banners, window vinyl and campaign graphics in live retail environments, aligned with LEGO’s global brand standards.

A concrete U.S. example: Pokémon campaign vinyl installation and removal at the LEGO Store in Bloomington, Minnesota, executed overnight to brand standards with photo punch-list and mall sign-off.

Recurring campaign graphics need one accountable install partner so every door matches — without disrupting trade. WRS does not print the graphics: agencies and producers supply approved materials; WRS coordinates local U.S. crews under one contract — the same WRS standard, local teams in every market.

Scope of work

• Ongoing upgrades of LEGO Stores across the United States since 2023
• Fabric banners and window vinyl graphics
• Campaign changeovers including Pokémon in Bloomington, MN
• Consistent execution aligned with global brand standards
• Central coordination with local teams on site · overnight where required

Why recurring programs need one partner

A store upgrade program is not a single opening — it repeats. Campaign graphics, banners and window displays change several times a year, across a large store estate, in stores that stay open while the work happens. The challenge is not the individual installation; it is delivering the identical result in every location, every time, without disrupting trade.

That is what WRS is built for: one accountable partner, local teams in the market, and a documented standard that does not drift between the first store and the last.

The same WRS standard in every market

European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. WRS delivers that: the same WRS standard in every market, coordinated from our offices in Burlington, MA and San Francisco, one contract, photo punch lists, night and trading-hour installs. You (or your production partner) supply the fixtures and approved graphics; WRS installs.

Our U.S. footprint

WRS runs its US programs from its US Headquarters in Burlington, MA and its San Francisco office — alongside projects such as the New Balance shop-in-shop rollout and adidas showroom and Snipes SIS work.