LEGO — ongoing US store graphics since 2023, including Pokémon at Mall of America

Banners · window vinyl · live stores · MOA Bloomington, MN · brand standards

Ongoing U.S. store graphics since 2023

Since 2023, World of Retail Services has run an ongoing upgrade program across LEGO Stores in the United States — fabric banners, window vinyl and campaign graphics in live retail environments, aligned with LEGO’s global brand standards.

A concrete U.S. example: Pokémon campaign vinyl installation and removal at the LEGO Store in Mall of America, Bloomington, Minnesota, executed overnight to brand standards with photo punch-list and mall sign-off.

Recurring campaign graphics need one accountable install partner so every door matches — without disrupting trade. WRS does not print the graphics: agencies and producers supply approved materials; WRS coordinates local U.S. crews under one contract — European quality, US coverage.

Scope of work

• Ongoing upgrades of LEGO Stores across the United States since 2023
• Fabric banners and window vinyl graphics
• Campaign changeovers including Pokémon at Mall of America (Bloomington, MN)
• Consistent execution aligned with global brand standards
• Central coordination with local teams on site · overnight where required

Why recurring programs need one partner

A store upgrade program is not a single opening — it repeats. Campaign graphics, banners and window displays change several times a year, across a large store estate, in stores that stay open while the work happens. The challenge is not the individual installation; it is delivering the identical result in every location, every time, without disrupting trade.

That is what WRS is built for: one accountable partner, local teams in the market, and a documented standard that does not drift between the first store and the last.

European quality · US coverage · one accountable partner

European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. WRS delivers that: European-grade workmanship, nationwide U.S. crew coverage from Burlington, MA (Boston) and San Francisco, one contract, photo punch lists, night and trading-hour installs. You (or your production partner) supply the fixtures and approved graphics; WRS installs.

Our U.S. footprint

WRS operates from a U.S. head office in Boston (Burlington, MA) with an additional office in San Francisco — alongside projects such as the New Balance shop-in-shop rollout and adidas showroom and Snipes SIS work.