Retail Rollout USA
World of Retail Services manages multi-site retail installation programs across the United States and Canada. We work for brands and technology providers that need fixtures, displays, shop-in-shop areas, graphics or in-store technology installed across multiple locations. WRS-managed local teams cover all 50 US states and Canada. One contract, one point of contact, one central rollout plan, plus photo reporting and punch lists for every suitable project.
Tell us about your rollout
Share locations, scope and timing. We confirm coverage and prepare a scope-based response. Prefer to talk? Call our U.S. office on +1 857 381 5047.
Why brands choose WRS for their US rollout
- One accountable partner — one contract, one point of contact across all US markets.
- One central rollout plan — with photo reports and punch lists by location.
- Project-specific readiness — insurance and compliance requirements confirmed before deployment.
- WRS-managed local teams nationwide — scheduled to the agreed scope and access windows.
- Truly end-to-end — from fixture & shop-in-shop rollouts (display & POS installation, technology, furniture, logistics & warehousing) to turnkey general contracting with project-specific specialist trades — backed by site surveys, CAD, project management, quality control and maintenance.
How a US rollout works with us
- Site survey & CAD documentation
- Planning, scheduling & logistics
- On-site installation by local US teams
- Quality control & handover
- Maintenance & technical support
US coverage
We deliver coast to coast across the United States, with head offices in Boston, MA and San Francisco, CA, backed by our European headquarters and 35,000+ installations of global track record.
Field execution for supplied fixtures, displays, graphics and technology. WRS coordinates local installation teams to the agreed scope.
Your program runs through one plan, one point of contact and documented handover by store. WRS installs to the supplied plans, materials and agreed brand standard. Use WRS for an entire program or to add local capacity for selected regions, waves or store formats.
Delivered in the United States
We are not new to this market. A selection of programs WRS has delivered on U.S. soil:
Ongoing upgrades of LEGO Stores across the U.S. since 2023 — fabric banners and window vinyl graphics, executed to global brand standards.
Read the case study →Shop-in-shop rollout across the U.S. — New York, Boston, Philadelphia, Baltimore and Chicago, with U.S. logistics coordination.
Read the case study →Nationwide shop-in-shop installation and graphics installation across the United States, executed to brand standard.
Read the case study →50+ retail installations across Europe and the USA, including the Adidas Terrex and Predator showrooms — full general contracting and structural works.
Read the case study →U.S. head office: 10 Mall Road, Suite 301, Burlington, MA 01803 · +1 857 381 5047 · additional office in San Francisco, CA. Project delivery across the United States and Canada.
Retail rollouts in the United States — FAQ
Do you cover retail rollouts in all 50 states?
Yes. We have local teams in all 50 US states and Canada. Our U.S. head office is in Burlington, Massachusetts (Boston), with an additional office in San Francisco, and we mobilise local installation teams in each market rather than flying one crew around the country. That is how we run nationwide programs such as the Under Armour shop-in-shop and graphics installation work and the ongoing LEGO store upgrades.
How do you plan a store chain rollout across multiple states?
A multi-state rollout is a scheduling problem before it is an installation problem. We start from the store list and build one master schedule that accounts for travel zones, local trade hours, mall and landlord access rules and delivery windows, then group stores into regional waves so crews move efficiently. Fixtures, millwork and graphics are staged through our logistics chain to arrive per store, not per program, and each site is signed off against the same punch list before the wave closes.
Do you install fixtures, millwork and graphics as part of a U.S. rollout?
Yes — fixture installation, millwork, shop-in-shop build-outs, display and POS installation, quality control and snagging, plus graphics installation such as fabric banners and window vinyl. WRS installs project-supplied fixtures, millwork, displays and graphics. Our role is on-site execution to the agreed plans, materials and brand standard.
Can you work overnight or outside trading hours during a store remodel?
Yes, when required by the project. Teams can work outside trading hours, overnight or during agreed access windows, so the store can keep operating. Our local teams work to the host retailer’s access, security and safety requirements — the same way we run recurring campaign changes across large store estates.
Who is my point of contact in the United States?
One accountable project manager for the whole program, reachable on U.S. hours. Our U.S. office is at 10 Mall Road, Suite 301, Burlington, MA 01803, phone +1 857 381 5047. You get a single contract and a single point of contact for the entire rollout — not a different subcontractor in every state.
See also: Retail Rollout Europe · Global Rollout · How to plan a U.S. retail rollout · Fixture & millwork installation · Store remodels · Merchandising resets · Second-source installation partner
Related services: Shopfitting Installation Partner (white-label) · Shop-in-Shop Installation
Brands we work with on both sides of the Atlantic
One partner for Europe and the USA — a selection of brands World of Retail Services has delivered retail installation and rollout projects for: adidas, New Balance, Under Armour, LEGO, Foot Locker, Columbia, Gap, Calvin Klein, Hugo Boss, Polo Ralph Lauren, Michael Kors, Victoria’s Secret, Victoria Beckham Beauty, MAC Cosmetics, NYX, L’Occitane, Cartier, Ray-Ban, Pop Mart, Philips, Bose, Google, Yamaha. See our case studies.
For graphics-only waves, see WRS retail graphics installation across all 50 states and Canada Retail graphics installation USA.