New Balance: 7 stores · 5 US cities · 3 nights
Full retail installation · New York, Boston, Philadelphia, Baltimore & Chicago
World of Retail Services handled the full installation of New Balance shop-in-shops across the United States — 7 stores in 5 cities (New York, Boston, Philadelphia, Baltimore and Chicago), all completed within just three nights. The furniture concept was produced and air-freighted to the US by our partner; WRS coordinated the distribution and executed the on-site installation at every location, on schedule.

Scope of work
- Full installation across 7 stores in 5 US cities
- Illuminated New Balance brand wall, footwear walls and apparel fixtures
- Digital displays and lighting
- Coordination of distribution to all locations
- Night-time installs — all stores live within three nights


After projects with adidas, Under Armour and New Balance, WRS is a proven partner for fast, multi-site sports-retail rollouts. Request a quotation.