Under Armour — nationwide US shop-in-shop & graphics, GC in Europe

World of Retail Services supports Under Armour on both sides of the Atlantic: nationwide shop-in-shop and graphics installation in the United States, and general contracting for major retail projects in Europe.

Shop-in-shop and graphics installation across the United States

In the U.S., WRS coordinates shop-in-shop build-outs and brand graphics — vinyl, backers, lightboxes and related in-store visuals — through local teams under one accountable partner. Centrally coordinated, locally executed, nationwide coverage. Same operating model as WRS U.S. programs for LEGO store graphics and New Balance multi-city shop-in-shop — European quality, US coverage.

General contractor projects in Europe (Paris · Las Palmas)

In Europe, delivered work includes the main showroom in Paris and a large retail store in Las Palmas, Spain — general contracting and end-to-end project management, all trades on site, fit-out and installation.

Scope of work

• USA: shop-in-shop installation nationwide · graphics (vinyl, backers, lightboxes, in-store visuals)
• Europe: general contracting and end-to-end project management
• Coordination and execution of all trades on site
• Fit-out and installation of the retail space
• Showroom and large-format store projects (Paris · Las Palmas)

European quality · US coverage · one partner both sides

European brands and producers who want U.S. retail presence need more than a freight quote — they need install quality that matches European standards, executed across U.S. doors under one accountable partner. Ideal if you already know WRS in EU GC work and need the same quality on U.S. doors. You (or your production partner) supply the fixtures and approved graphics; WRS installs.