LEGO Store Upgrades across the United States

LEGO: ongoing store upgrades across the U.S.

Ongoing upgrade program · LEGO Stores across the United States · since 2023

Since 2023 World of Retail Services has supported LEGO with an ongoing upgrade program across LEGO Stores in the United States. The work is carried out in live retail environments and follows LEGO’s global brand standards, so that every store receives the same execution quality regardless of location.

Scope of work

• Ongoing upgrades of LEGO Stores across the United States
• Installation of fabric banners
• Installation of window vinyl graphics
• Consistent execution aligned with global brand standards
• Central coordination with local teams on site

Why recurring programs need one partner

A store upgrade program is not a single opening — it repeats. Campaign graphics, banners and window displays change several times a year, across a large store estate, in stores that stay open while the work happens. The challenge is not the individual installation; it is delivering the identical result in every location, every time, without disrupting trade.

That is what WRS is built for: one accountable partner, local teams in the market, and a documented standard that does not drift between the first store and the last.

Our U.S. footprint

WRS operates from a U.S. head office in Boston (Burlington, MA) with an additional office in San Francisco, delivering retail programs across the United States — alongside projects such as the New Balance shop-in-shop rollout across New York, Boston, Philadelphia, Baltimore and Chicago, and Adidas showroom and retail installations in Europe and the U.S.

Planning a multi-site store program in the United States? See our U.S. rollout services or request a quotation.