Retail Rollout Europe

World of Retail Services is your single, accountable partner for retail rollouts across Europe. From the first site survey to the final store opening, we plan, coordinate and install shop-in-shop concepts, POS and technology systems and complete store fit-outs — consistently and on time, in every European market. With 1,800+ local teams, we deliver European retail rollouts at scale for the world’s leading brands.

Why leading brands choose WRS for their European rollout

• One accountable partner — one contract, one point of contact across every European market.
• 98% on-time store openings — we hit launch dates — every time, in every country.
• Comprehensive insurance & full compliance — in every country we operate.
• 1,800+ local, multilingual teams — no language, customs or logistics barriers.
• Truly end-to-end — from fixture & shop-in-shop rollouts (display & POS installation, technology, furniture, logistics & warehousing) to turnkey general contracting (drywall, flooring, electrical, HVAC and plumbing) — backed by site surveys, CAD, project management, quality control and maintenance.

How a European rollout works with us

1. Site survey & CAD documentation
2. Planning, scheduling & cross-border logistics
3. On-site installation by experienced local teams
4. Quality control & handover
5. Maintenance & technical support

European regions we cover

We deliver across DACH (Germany, Austria, Switzerland), Benelux, the Nordics, UK & Ireland, France, Iberia, Italy and Central & Eastern Europe — with our own office in Witzenhausen (Germany) and local teams throughout Europe, the Middle East and Asia.