RETAIL 4.0 – Connected Retail

Always know how many people walk past and how many come into your POS. Optimise staff allocation and marketing strategies and send your profits through the roof. We work with the industry-leadingUltima AI system, featuring 3D active stereo vision technology which generates many different data sets to drive your results.

The Zone Analytics system supports customer engagement by optimising the pathway to purchase. Such customer tracking in store improves your market effectiveness and allows you to measure success – or delist unattractive products. Using a unique algorithm and an unobtrusive  lens device, Zone Analytics provides up to 99.9% accuracy.

Heat maps can increase sales between 4% and 15% by identifying hot and cold spots in your point of sale. Shoppers are tracked anonymously by video systems and/or Smart LED lighting and their activities are summarised in detailed and easy to understand heat map reports. So you can learn more about the effectiveness of your merchandising.

The latest mesh network solutions, which are operated through LED lighting systems, for example, allow you to locate a potential customer within a given area to a few centimetres of accuracy. If the visitor uses specific apps on his smartphone (for example, customer loyalty programs, apps for museum exhibitions), you can now send tailored content directly to his mobile.

See how long your customers have been waiting at the checkout and manage queues to improve the shopping experience. The Queue Management solution accurately measures the number of waiting customers in real time and lets you measure, analyse and optimise your speed of service to keep them happy – so they stay and don’t stray.

Adapt your digital signage and in-store marketing campaigns based on the age and gender of your customers. Organise your store layout to turn browsers into buyers. Make sure your merchandising appeals to the people who visit your point of sale and keep your stocks up to date with the needs of your diverse customer base. And then watch your business grow.

We provide lighting solutions that can be used both inside and outside the store. Our specialist retail lighting suppliers enable us to deliver all lighting applications based the most advanced technology whilst making use of existing LED investments. LED is your energy and cost saving solution for a smart and environmentally friendly point of sale.

Combining LED and IoT, a sophisticated control system and a sensor mesh network creates the ideal digital environment for retail analytics. The latest edge computing technology makes it possible to analyse data right at the source in your point of sale, giving you real time insights into customer movements and activities to guide your marketing decisions.

Digital signage consists of advertising and information systems, including large-scale projections, electronic billboards and in-store marketing displays. The content is much more dynamic than is possible using conventional advertising methods and can be managed centrally on our cloud application. Change any number of signs at any number of locations at the click of a button.

Smart digital signs offer an interactive experience to the viewer, using sensor technology to respond to input. Images and displays triggered by hand gestures, pressure pads and other signals open up a completely new world to the customer and bring your products to life. This high level of personalisation helps to boost your sales.

Guide your customers to the products which perfectly match their needs. Digital sales advisors ask just the right questions that help your customers learn what exactly they want. They can make a purchasing decision in their own time and even interrupt the conversation to come back later and take up where they left off.

Our Cloud CMS system means you can change the content of your digital displays simply from your office chair – and measure its impact. You can control any content on any of your screens thanks to the advanced content management features so that it responds more effectively and can be targeted more precisely. Display your content automatically to suit the particular location and even the weather.

Benefit from our World of Retail Services cloud-based platform to manage your digital signage remotely. Access your content and data in real time, from any location and on any device, and manage APKs simply and seamlessly. Notifications can be sent at the touch of a button. We also offer dedicated content servers if required.

Add reporting, analytics, interactivity and actionable intelligence to your screen systems and gain vital insights for fact-driven solutions. Integrating software capabilities into your digital signage allows you to test, measure, optimise and deliver data-driven contextual content to your customers – while still respecting their privacy.

The store of the future is digitally integrated. Thanks to state of the art systems, bricks and mortar retailers can successfully roll out an online shop, thus expanding their offering. World of Retail Services offers the necessary know-how through their network of partners who specialise in the development and implementation of your phygital point of sale projects.